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2024
Sri Lanka Mens Cricket
Official Overseas Back Sponsor
FOMO7 partnered with Sri Lanka Cricket as their Overseas Back-of-Shirt Sponsor for the bilateral T20I and ODI series against India in 2024. This was our first collaboration with a former World Cup champion nation, marking a major step from franchise sponsorships to international team partnerships.
Our branding was displayed on the back of Sri Lankan players’ jerseys during both the three-match T20I and three-match ODI series. This prominent placement offered wide visibility during a highly-watched bilateral cricket event, connecting us with millions of fans across South Asia.
Our branding was displayed on the back of Sri Lankan players’ jerseys during both the three-match T20I and three-match ODI series. This prominent placement offered wide visibility during a highly-watched bilateral cricket event, connecting us with millions of fans across South Asia.
Key Highlights
- Achieved our first national team sponsorship with a former T20 and ODI World Cup champion, raising our brand from franchise deals to top international cricket
- Secured back-of-jersey branding during a highly watched India vs Sri Lanka series, attracting massive viewers across the subcontinent.
- Partnered with a strong Sri Lankan team led by Charith Asalanka and stars like Wanindu Hasaranga, Kusal Mendis, Matheesha Pathirana, and Maheesh Theekshana
- Grew our international cricket presence via FOMO7 Games after partnerships with Major League Cricket, Tamil Nadu Premier League, Delhi Premier League, and India vs Zimbabwe series
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