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- Lanka Premier League
2024 – 2025
Lanka Premier League (LPL)
Associate Sponsor
FOMO7 partnered with the Lanka Premier League (LPL) as an Associate Partner for the 2024 season, marking our first association with a global T20 league. This partnership was a key step in expanding into international cricket, helping us connect with fans across Sri Lanka and beyond.
Our brand appeared prominently on the front of LPL cheerleaders’ t-shirts during the three-week tournament. This placement leveraged the important role cheerleaders play in exciting stadium crowds, ensuring strong brand visibility during the lively matchday experience.
Our brand appeared prominently on the front of LPL cheerleaders’ t-shirts during the three-week tournament. This placement leveraged the important role cheerleaders play in exciting stadium crowds, ensuring strong brand visibility during the lively matchday experience.
Key Highlights
- Achieved our first global T20 league partnership, expanding cricket sponsorship beyond Indian domestic tournaments to international markets
- Secured brand placement on cheerleaders’ uniforms, using their key role in stadium entertainment and fan engagement during matches
- Leveraged the tournament’s three-week run across top Sri Lankan venues like Pallekele International Cricket Stadium and Premadasa Stadium for steady brand exposure
- Strengthened our cricket portfolio with existing partnerships in Major League Cricket, Tamil Nadu Premier League, and Delhi Premier League teams